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Magic Wand
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CannaDataCon
THC BEVERAGES
CANNADATACON
DISPATCH
OUR IN-DEPTH ANALYSIS OF THE CANNABIS CONSUMER
Introducing the Cannabis Subscriber
Cannabis transaction clustering analysis reveals the “Cannabis Subscriber” customer archetype, who spends $200 - $400 per month on cannabis across 2 - 7 transactions and makes a repeat purchase every ~60 days.
How online and in-store prices distort cannabis price comparisons
There’s a world of difference between cannabis online menu pricing and in-store “out the door” pricing.
Is employee churn the cannabis industry’s biggest cost?
Our data shows 40% annualized churn among MSOs, suggesting these companies are finding it difficult to hire and retain talent.
How might we compare a cannabis subscription to other subscriptions?
The Cannabis Subscriber spends $200-400 per month on cannabis. Compared to Netflix, Amazon, and others, the Cannabis Subscriber looks more valuable in both quantum and frequency of spend.
Who is the Cannabis Subscriber?
Who are these Cannabis Subscribers? 20-to-40 year-olds who have tripled their monthly cannabis wallet spend in two years.
Are Cannabis Subscribers brand loyal or brand promiscuous?
Cannabis Subscribers are less brand loyal than the average customer.
How much is a Cannabis Subscriber worth?
Cannabis Subscribers become more valuable over time.
Why 4/20 isn’t all it’s cracked up to be
Cannabis Subscribers save their biggest purchases for other times of the year. On 4/20, clever operators know to offer these customers a unique product instead of competing on price.
Cannabis Subscribers prefer in-store shopping
We found that ~81% of Cannabis subscribers were ‘retail-only’ customers, ~10% were “hybrid”, and ~9% were ‘delivery-only.’
How technical debt is like a dirty kitchen sink
Technical debt is not unlike operational or financial leverage, and unavoidable. But If not managed properly, technical debt severely restricts product development.
Consumers want more cannabis dispensaries
Wherein we look at liquor store density to estimate the potential size of the cannabis dispensary channel at maturity.
How we get to a $124bn retail market without federal legalization
The U.S. has whitespace for at least 45,000 cannabis dispensaries at maturity. This excludes other sales channels, which are already percolating through the economy.
The half-trillion US cannabis economy
We see a clear path to a half-trillion US cannabis economy, and there’s easy upside to this estimate if you think federal legalization will open up grocery, convenience, and on-premise sales channels.
How much could retail pharma add to the cannabis economy?
Pharmacy sales represent 37% of sales for all food and beverage outlets. That proportion has been consistent for the last 15 years and suggests the opportunity for cannabis pharmaceutical retail sales could be $46bn.
What do cannabis operators spend on technology?
Delta Emerald data suggests cannabis operators spend 3-7% of their revenue on technology. The gap between 3% and 7% is driven by whether a company is in growth mode or not, based on our research.
How much does the entire cannabis industry spend on technology?
We estimate $900mm of U.S. cannabis tech spend in 2023. Our research suggests half of this spend is spent on CannaTech, which we define as software specifically made for the cannabis industry.
To learn more, visit the
Delta Dispatch
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